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Writing

Articles on design.

Perspectives on leadership, practice, and the evolving role of design in organisations.

AI LiteracyGenerative AIAI in DesignDesign LeadershipFuture of UX

AI Is Not Thinking. It Is Predicting.

A simple, non-technical explanation of what AI is doing when you talk to it, why it sounds intelligent, and why human judgment still matters.

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UX DesignAI in DesignDesign LeadershipProduct ThinkingFuture of UX

AI Obedience Is as Dangerous as AI Avoidance

The future of UX will not belong to designers who blindly follow AI, or to those who proudly avoid it. It will belong to designers who can use AI without outsourcing their judgement.

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AI in DesignUXDesign LeadershipFuture of WorkDesign Strategy

Your Next User Won't Have Eyes. Are You Ready?

AI agents are quietly becoming users of the products we build. The design equation has changed — it's no longer just about designing for humans, but for humans and agents together.

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